Author name: Pear Media and Marketing

Marketing –

MARKETING The concept of marketing has been misunderstood or firstly misinterpreted, especially in this part of the world. Marketing, as a tool to advertising is the strategic process of promoting, advertising and selling your products or services to your target audience or ideal customers. It also involves understanding your customers’ needs, creating value for them, […]

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What is the Difference Between Advertising and Advertisement?

  Definition: Advertising is simply calling the attention of the public to something, usually a product or service. It includes persuading an audience to take action, typically regarding commercial offerings (products/services). It is also known as ‘ad’ or ‘advert’ and cuts across various forms such television ads, print advertisements, product placements and infomercials. Advertising is

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