• MARKETING

The concept of marketing has been misunderstood or firstly misinterpreted, especially in this part of the world. Marketing, as a tool to advertising is the strategic process of promoting, advertising and selling your products or services to your target audience or ideal customers. It also involves understanding your customers’ needs, creating value for them, and building strong relations with them as well.

 

SOME KEY COMPONENTS OF MARKETING.

The key components of marketing enable you understand and meet the needs of your target audience by creating and delivering value to them. Below are the strategies to achieve these.

• Market Research.
• Identifying Target Demographics.
• Developing a Compelling Brand Story.
• Utilizing Various Advertising Channels.
• Measuring Your Campaigns Effectively.

 

Successful marketing aims at satisfying your customers’ needs while achieving the business’ goals, which will ultimately create a positive image for your brand and drive in revenue.

 

              SOME TYPES OF MARKETING.

• Traditional Marketing- A very popular and old type of marketing technique but still very much effective. Although, its effect cannot be compared to the digital marketing forms. This type of marketing involves conventional channels such as prints, TV, radio and direct mail to reach a broader audience.
• Digital Marketing- This type of marketing involves the use of online spaces such as social media platforms, email, search engines, and website reach to engage with your audience.
• Content Marketing- This type of marketing focuses on creating and distributing valuable and relevant contents to attract and retain your ideal customers.
• Influencer Marketing- This happens when you collaborate with influencers to promote your products and services. It is leveraging on their audience-loyalty, fan-base and credibility to advertise your brand to a wider reach.
• Affiliate Marketing- Here, you will have to partner with affiliates who will be given a commission for driving traffic or sales to your brand through their marketing effort(s).
• Event Marketing- Here, your products and services will be promoted through in-person or virtual event, trade shows and sponsorships. Think of the last event you attended; can you remember the names of brands on the backdrop of where you likely posed a picture? Those brands were however marketed to you via that event.

Experiential Marketing- This marketing strategy is also known as engagement marketing; that allows brands connect with their consumers through experiences. Here, there is a well representation of the brand hosting the experience. It has to be a memorable experience that will keep the brand in the minds of the customers who engaged in the experience.

so now, I bet you have a better understanding of what marketing is. Let’s know how else we can help, what topic(s) would you want clarity on? Contact us via Email: [email protected]